A fresh approach to mortgages

We’re a residential mortgage lender built to support every kind of borrower – not just the ones who fit into a narrow box.

Fresh thinking for every kind of borrower

The high street may not have changed, but buyers have.

Our unique combinations of criteria and innovative propositions are designed to meet them where they are – in all their weird and wonderful complexity.

A fresh start

Jacob, 29, bought a house with his girlfriend when they were in their mid-20s. But as their 30s approached, they decided to part ways – and the mortgage was unaffordable for Jacob on his own. Jacob’s Dad, Richard, 58, joined the mortgage as an income booster, increasing what he could borrow, and the ejector seat meant Jacob could get the 35 year term he needed to stay on the ladder.

Loan amount: £197,011

Mortgage term: 35 years

People
It takes a village

Meeting affordability can take a village. Ricky, 30, a limited company owner, and Erin, 33, who receives benefit income, were ready to buy a home to start their family. We used Ricky’s latest year’s accounts and accepted all of Erin’s benefit income, while Erin’s parents, Janice and Michael, both 59, joined the mortgage for an extra affordability boost. The ejector seat meant Ricky and Erin could get the term length they needed to keep their payments affordable.

Loan amount: £358,100

Mortgage term: 32 years 3 months

People
Sanjit, self-employed first-time-buyer at 47

Sanjit has worked in the construction industry his whole life. A few years ago, he decided to start his own business, and at 47, had finally saved enough to purchase his own home with a 10% deposit. To help keep Sanjit’s monthly payments affordable, we were able to offer a 23 year term, taking him to age 70 at the end of the mortgage.

Loan amount: £152,001

Mortgage term: 23 years

People
Stefan’s second job

Stefan, 43 and Maria, 37 were coming to the end of their skilled worker visas with just 1 year remaining on their right to work. With their 10% deposit and Stefan’s second job, we were able to lend what they needed to buy a home they loved.

Loan amount: £247,668

Mortgage term: 32 years

People
Richard and his dad, lifting all boats

Richard, 33, is an accomplished boat builder. We used his latest year’s income – with an increase of £5,566 – and his dad, Doug, 61, joined as an income booster for a further affordability boost. Our ejector seat meant Richard could get the term length he needed to afford the mortgage.

Loan amount: £201,501

Mortgage term: 38 years 6 months

People
Sandra's home away from home

Sandra, 49, wanted to set down roots in the UK and purchase her own home – but she only had a 10% deposit and 1 year remaining on her right to work. We were able to lend what she needed.

Loan amount: £153,000

Mortgage term: 24 years 10 months

People
Simon and Liz, home sweet home

Simon, 74, and Liz, 68, are both retired, with roughly £45,000 pension income between them. When it came time to remortgage, they found other lenders were hesitant to lend because they weren’t working. We lent what they needed with a 10-year term, stretching to just before Simon’s 85th birthday, so they could keep the home they loved.

Loan amount: £87,000

Mortgage term: 10 years

People
Tamara and Georgia's forever home

Tamara, 48 and Georgia, 43, had spent much of their youth travelling and were finally ready to buy their first home – but both being in their 40s, were worried about getting the term length they’d need. Georgia was self-employed, so we used her latest year’s accounts, and were able to offer a 35 year term, keeping their mortgage affordable.

Loan amount: £294,000

Mortgage term: 35 years 11 months

People

Fresh tools for affordability

Income booster

Income booster

Supercharged, flexible support from family and friends for FTBs, remortgagers and home movers.

Learn more

Deposit booster

Deposit booster

Smarter deposit help from friends and family.

Learn more

A fresh pair of eyes on your toughest cases

We’ll chat through your cases with our underwriters before you submit to make sure you’re in the right place, and work collaboratively to find ways to say “yes”.

Refreshingly high standards

I really like how you can get direct access to an underwriter once the case is submitted. This means you can get answers quickly and explain the circumstances to the underwriter. Your income boost ejector seat is a good criteria point and makes it a lot easier for clients to get a longer term, making the monthly payments more affordable! Plus, I like the systems - so quick and easy to use!

Georgia at Tembo

Big shout out to Sarah Courtnage who had the initiative to personally look at the case and apply common sense and good reasoning. Not the usual high street lender but a very good one, flexible and very personal. Highly recommended.

Nissim at Just Mortgages Direct Ltd.

Accurate as of 6 December 2024. All times in working days.

Decision in principle refers

Same day

Valuation instructed

On submission

Average application to offer

Subject to valuation timescales

Fully packaged cases

3 days

Where additional docs are required

6+ days

Net promoter score (NPS)

A survey conducted for Gen H to asses the likelihood the respondent would recommend Gen H. Last updated Q4 2024.

Broker NPS

87 /100

Customer NPS

86 /100
1,000s
of customers helped to own a home
£800m+
lent to homeowners