Gen H is on a mission to build a fairer housing market

Intermediaries are key to helping us create more homeowners

Everyone should have the opportunity to own a home. Homeownership gives freedom, security, and a stake in your community.

But a new generation of would-be homeowners have been locked out, thousands more who don't fit into a narrow box are being left behind, and we’re all being asked to accept a process that should be unacceptable.

We’re here to change it – but we need your help.

Photo of Will and Sophia

Meet our founders, Will and Sophia

In 2018, Will and Sophia were renters looking at getting on the ladder with friends. After high-street lenders wouldn’t give the group a mortgage, they started looking into why there was so little innovation in the mortgage market.

Soon, they’d invested their deposit into starting Gen H, a lender with a mission to finally make homebuying simple, transparent, and fair.

Today, Gen H is a growing team of 100+ employees committed to transforming the UK housing market for the better.

We innovate to support you and your clients

Seamless packaging with AI

We use Google Cloud to smooth out the packaging process to get you certainty, sooner.

Brand new credit tools

We partner with Experian Boost in our credit decisioning to unlock homeownership for more people.

Unmatched usability

Gen H Pro is designed to help you submit, track and manage your cases with just a few clicks.